Here’s What’s Inside…
Whether you're creating your first sample kit or refining an existing one, this guide will help you build a more professional and profitable client experience.
✓ Sample kit styles and formats that work
✓ What to include (and what to leave out)
✓ Marketing materials that help convert clients
✓ Packaging and shipping recommendations
✓ My favorite print production partners
✓ Trusted embellishment and specialty vendors
✓ Pricing and profitability strategies
✓ Follow-up systems that encourage future sales
✓ Common mistakes to avoid
✓ Real-world tips I've refined over 10+ years in business
Plus, you’ll get instant access to…
Sample Kit Pricing
Learn how to price your sample kits, cover shipping costs, and create an entry-level offer that supports future sales.
My Favorite Vendors
Get direct access to the suppliers and production partners I trust for printing, packaging, and embellishments.
Fulfillment & Follow-Up
Discover simple workflows for shipping sample kits efficiently and nurturing leads after delivery.
Hi, I'm Valerie–the owner and designer behind Betty Lu Paperie.
What started as a creative side hustle in 2013 eventually grew into a multi-six-figure stationery business, generating over $1 million in sales through Etsy and my own website.
Today, I love sharing the lessons, systems, and resources I've learned along the way to help fellow stationers grow with more confidence and clarity. I believe success becomes much more achievable when you have the right tools, guidance, and support along the way.
